Nissan
Conquering Big Willow
Group Creative Director- Mike Blanch
Associate Creative Director - Liz Ha
Art Director - Elissa DeBruyn
Copywriter - You Know
Sony’s Gran Turismo, tells the story of how Nissan brought gamers from couch to cockpit and turned them into real-life racers. The only hiccup? They premiered in the middle of the SAG strike. So how do you promote a film without talking about the film? You hire professional race car driver, Chris Forsberg, and GT actress, Emelia Hartford, find the most HATED track among the entire gaming community, and teach them how to master it both online and IRL.
Big Willow was a big bummer for lots of gamers out there.
So we recruited Chris Forsberg and Emelia Hartford to give us some lessons.