Applebee’s
Metaverse Mondays
Executive Creative Director - Lance Parrish
Director, Innovation & Gaming - Amanda Davis
Art Director - Elissa DeBruyn
Copywriter - It meApplebee’s makes sure all neighborhoods are Eatin’ Good, even the digital ones. We created the first-ever Metaverse Meal that can be enjoyed both physically and digitally.
We created an NFT collection based on the top Applebee’s B’s -
Burgers, Boneless Wings, and Bourbon Street Steak.
The lucky buyer of each got their NFT and the corresponding meal free for a year!
We even beat South Park to the punch.
Recognized by Ad Age: Top 5 Brand NFTs
A collection of NFT art based on our iconic menu items, co-created by Applebee’s and the NFT community to bridge physical and digital experiences.
Chromatic Feast artist Vasya Kolotusha’s interpretation of Applebee’s Bourbon Street Steak sold for $1,337 after a 72-hour bidding war on Voice, a carbon-neutral NFT marketplace.
Penetrating Pop Culture
Somehow South Park recreated our exact pitch meeting when we presented our NFT idea.
