New York’s streets weren’t safe enough to host the NYC Marathon or its runners in 2020, so Volvo brought the NYC Marathon to them.
We recreated the iconic streets of NY using real sound from the 26.2 mile race route to allow remote runners to get into the NY state of mind from wherever they chose to run.
Awarded: OneShow Shortlist
Volvo
RUN NY
Executive Creative Director - Nick Kaplan
Assistant Creative Directors - Lillian O’Connor / Brett Simone
Art Director - Cara Resnick
Copywriter - Me
Design - Brian Lai / Nicole Garcia / Samantha Kim
Created in collaboration with Heard City
