Nissan X CFB25
Heisman House Tournament
ECD - Mike Blanch & Barney Goldberg
Associate Creative Directors - Anthony Pasqualone & Monica Sagowitz
Art Director - Elissa DeBruyn
Copywriter - Aspiring E-Sports Pro, me
After over a 10 year hiatus, the College Football Video Game made it’s long awaited return. So we decided to make a tournament where we crowned the best CFB25 gamer with the help of EA and Sony.
Thousands competed, but only one gamer took home the glory, a 2025 Nissan Kicks, an honorary Key to the Heisman House, and the title of First-Ever Virtual Heisman!
We Challenged the Gaming Community To Go For Glory
And They Showed Up And Showed Out
Then We Hosted A Live Finale On Twitch
Hosted by YouTuber Eli Mack, Heisman Royalty Reggie Bush, and Desmond Howard.
With over 17,000 viewers we crowned DCROFT the First Ever Virtual Heisman.
The Nissan Kicks Dome
We even created a custom Nissan Kicks Stadium that is the default stadium for all of
CFB25’s most played game mode, CUT.
